Who Are We?

Who We Are

The Anchor Cars Director team has over 35 years of excellence in the motor industry, establishing the business as the UK's most trusted dealer of high-quality used vehicles. Our philosophy combines premium sector practices with accessible customer service, ensuring every client receives a bespoke buying experience.

Founded by Simon & Gregory Joyce, Anchor Cars was inspired by decades of leadership in the automotive space. The company has flourished by integrating innovative services such as home delivery, live video viewing, and comprehensive car care packages.

Anchor Cars Ltd is registered in England (No. 10267434) at Anchor Business Park, Bath Rd, Padworth, Reading, RG7 5JF. We are regulated by the Financial Conduct Authority (FCA) with firm reference number 763333. ICO Registration: ZA542815. VAT NUMBER: GB318148896

Greg Joyce

CEO

Simon Joyce

Director

Andy Parmenter

General Manager,

Adrian Arnold

EV Sales Manager,

Awards and Recognition

Anchor Cars is proud to have been named Car Supermarket of the Year 2025 at the Motor Trader Independent Dealer Awards. This prestigious win reflects our commitment to excellence, following our 2024 shortlists for Used Car Retailer of the Year and EV Dealer of the Year.

Our Care Packs

Essential Cover

Care Pack

Every day convenience and complete peace of mind.

£349

✓ Full pre-delivery inspection
✓ ¼ tank of fuel on departure
✓ 3-month / 3,000-mile Return-to-base Warranty
✓ Free MOT for life
✓ 20% discount on service labour
✓ Free annual battery health check

Doorstep Delivery

Remote Pack

Exceptional value delivered directly to you.

£549

✓ Full pre-delivery inspection
✓ ½ tank of fuel on departure
✓ 3-month Autoguard remote guarantee
✓ Free MOT for life
✓ 20% discount on service labour
✓ Delivery within 100-mile radius*

Premium Pack

Premium-level protection for standard excellence.

£899

✓ Full pre-delivery inspection
✓ ¾ tank of fuel on departure
✓ 15-month Autoguard remote guarantee
✓ Free MOT for life
✓ 20% discount on service labour
✓ Delivery within a 200-mile radius*

Ultimate Ownership

Platinum Pack

Unparalleled protection for as long as you own it.

£1,299

✓ Full pre-delivery inspection
✓ Full tank of fuel on departure
✓ 36-month renewable guarantee
✓ Potential Lifetime Coverage
✓ Free MOT for life
✓ Delivery within a 250-mile radius*

*Terms & Conditions apply. Money-back guarantee applies to delivery orders only.