Who Are We?

Who We Are

With over 35 years of excellence in the motor industry, Anchor Cars has established itself as the UK's largest and most trusted dealer of high-quality new and used cars. Our philosophy combines premium car sector practices with accessible customer service, ensuring every client receives a bespoke buying experience.

Founded by Graham Joyce, Anchor Cars was inspired by decades of leadership in major automotive franchises. Under the direction of his sons, Simon and Gregory Joyce, the company has flourished, integrating innovative services such as home delivery, live video viewing, and comprehensive car care packages.

Anchor Cars Ltd, registered in England under company registration number 10267434, with our registered and main trading address at Anchor Business Park, Bath Rd, Padworth, Reading, Berkshire, RG7 5JF. We are regulated by the Financial Conduct Authority (FCA) with firm reference number [763333], ICO Registration Reference Anchor Cars Ltd: ZA542815.Executive Team

Greg Joyce

Greg Joyce

CEO

Simon Joyce

Simon Joyce

Director

Andy Parmenter

Andy Parmenter

General Manager

Awards and Recognition

Anchor Cars is proud to have been shortlisted as the 'EV Dealer of the Year & Used Car Retailer of the Year (100+ cars) for 2024.', underlining our commitment to excellence in the used car market. Our dedication to providing superior customer service and reliable vehicles has consistently placed us at the forefront of the industry.

  • Used Car Retailer of the Year (100+ Cars)
  • EV Dealer of the Year

Our Commitment to Quality

Anchor Cars is dedicated to providing an unmatched level of quality and service, offering:

  • Award-Winning Customer Service: Recognised with several industry awards for our commitment to customer satisfaction. Including a 5-star rating on AutoTrader.
  • A Money-Back Guarantee on Delivery: We ensure that all vehicles meet your expectations upon delivery, otherwise send it back with our delivery drive
  • Innovative Financial Solutions: As a credit broker, we provide tailored finance products to suit every budget, working with a panel of lenders to get you the best deal.

Care Packs

Enhance your purchase with our exclusive care packs, designed to provide additional value and protection:

  • Remote Care Pack - Our Remote Care Pack includes:-
    1/2 tank fuel, or full EV Charge
    Full pre-delivery inspection.
    3 months or 3000-mile Autoguard Guarantee
    6 month MOT
    12 months of complimentary AA roadside assistance
    Delivery within a 100-mile radius with a back guarantee
  • Premium Care Pack - Everything from the Remote Pack, plus:
    3/4 tank fuel, or full EV Charge
    15-month Autoguard remote guarantee
    Delivery within 200-mile radius with our money-back guarantee
  • Platinum Care Pack - Everything from the Premium Care Pack, plus:
    Full tank fuel, or full EV Charge
    36-month Autoguard remote guarantee, with the potential to cover you for the lifetime of ownership for a one-off cost
    Delivery within a 250-mile radius with our money-back guarantee
  • Find us
    Anchor Cars
    A4 Bath Rd Padworth Reading Berkshire RG7 5JF
    0118 9711 799
  • Find us
    Anchor Cars Tadley
    28 Mulfords Hill Tadley Hampshire RG26 3JE
    0118 9829 111
Finance Subject to status. Other offers may be available but cannot be used in conjunction with this offer. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We will receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered. WE WILL RECEIVE A COMMISSION FOR INTRODUCING THIS TRANSACTION TO THE LENDER. The amount is available from us on request. Please let us know if you need further information.
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